57 Universal market research questions
29 Aug 2012 • Australian Financial Review
With so much capital at stake in the launch of a new business, market research must be conducted thoroughly, with the right people, asking the right questions. Here, Kenelm Tonkin elaborates on his earlier Australian Financial Review piece with a handy list of market research questions.
Q&A: Avoid analysis paralysis
28 Aug 2012 • Australian Financial Review
An aspiring entrepreneur advocates market research but takes a long time to conduct it, canvassing an all too limited group of people. Successful entrepreneur, Kenelm Tonkin, identifies two common market research errors and six sources for revealing business intelligence.
Q&A: Make time to research
18 Feb 2012 • Australian Financial Review
A three-year entrepreneur deciding to focus on market research improvement baulks on the basis of insufficient funds for the initiative. Here, Kenelm Tonkin offers 10 market research ideas which can be applied immediately without breaking the bank.
7 Tips for successfully expanding offshore
01 Aug 2011 • Australian Business Solutions
Just because you are successful in your home market does not mean you will succeed internationally. Kenelm Tonkin offers this much-anticipated digest of seven insights he wish he had prior to first expanding overseas and which now constitutes his success formula.
Managing international employees
01 Feb 2017 • Kenelm Tonkin
Collaborative strategies with competitors
19 Oct 2016 • Kenelm Tonkin
In defence of entrepreneurial self-reliance
18 Oct 2016 • Kenelm Tonkin
Starting a new job: some advice!
27 Sep 2016 • Kenelm Tonkin
How to find a good accountant
20 Sep 2016 • Kenelm Tonkin
The customer is not always right
08 Jul 2015 • Kenelm Tonkin
Young entrepreneurs at the lemonade stand
25 Jun 2015 • Kenelm Tonkin
Interview questions to ask
17 Feb 2015 • Kenelm Tonkin
Chinese Hackers: Alert! Warning!
12 Jan 2015 • Kenelm Tonkin