You will have discovered by now that this entire site is
dedicated to the entrepreneur and the fourteen entrepreneurial disciplines he
must exercise.
In our careers, you and I have seen the word “entrepreneur” and “entrepreneurial” bandied around indulgently.
First, there is the employee who styles himself entrepreneur.
You see this on resumes and LinkedIn profiles: “An entrepreneurial sales guru” or “Business executive with the entrepreneurial touch.” Sometimes you see "my career in business" or "I entered business life." When confronted
with this, you wonder what half-thwarted urge is at play. Does he have a
perpetually unfulfilled itch to be a business owner? Is it a glamorous word to
spice up a profile and give self-worth? Is he simply unaware of the meaning of entrepreneurship?
Second, there are the new business owners who might describe
themselves as an entrepreneur. In 95% of these cases, these new entrants are
former employees who have outsourced their job to themselves in a quick step
from employee to freelancer, maybe a couple of assistants in tow.
The first person uses the word entrepreneur like a vanity
title. The second person says a freelancer is an entrepreneur.
Both are wrong.
Entrepreneurship is much more substantive than this. In
fact, one cannot really qualify as an entrepreneur, in my view, unless he has
done four things:
- Risked his own capital and, if necessary, convinced others to risk their capital on his venture;
- Employed technical and managerial staff to operate the enterprise;
- Sold the business with a healthy return on investment; and
- Repeated the process at least once.
There are fourteen
entrepreneurial disciplines which must be mastered to achieve this. These are:
- Entrepreneurship
Developing that fiercely independent, opportunity-seeking mindset.
- Marketing,
Sales, Publicity
Unleashing the full gamut of promotional techniques.
- People,
Talent, Teams
Inspiring, leading and recruiting driven-focused
teams, sharpening your instinct for people.
- Business
Systems
Transcending the limitations of small and
uncoupling yourself from your business.
- Strategy
Devising a market position for maximum
profitability by minimising the competition.
- Market
Research
Developing intuitive techniques for quickly
testing business concepts.
- Customer
Experiences
Delighting customers through planned,
repeatable, predictable experiences.
- Raising
Capital
Gathering sufficient money to make your
concept a reality.
- Product,
Quality
Knowing how to create the best,
customer-centric, enduring product.
-
Investing,
Treasury
Deploying surplus profits for maximum
return at an acceptable risk.
- Technology
Exploiting technology which best serves the
needs of your business.
- Cashflow, Accounting, Tax
Protecting the solvency of your business, timely record-keeping and obligation payments.
- Law,
Regulation, Risk
Complying with rules, mitigating commonly occurring
risks at acceptable rates.
- Trade
Sale, Exiting
Creating a competitive bidding process to
sell your business.
If you have just entered business life or have been in
business for a few years but are frustrated with your lack of progress, you
will want to ask yourself honestly if you have mastered these fourteen
entrepreneurial disciplines. Were I a betting man, I’d guess you are not on top
of them all. I see business owner after owner focused mainly of his product, perhaps a
little on customers, followed by hatred for accounting but done begrudgingly
out of necessity.
If this is you, your operation will remain at less than five
employees before ultimately going out of business.
I do not want this to be your fate and so I have created
this website.
Let’s explore each entrepreneurial discipline together. Let’s
start on a quest to round-out your entire entrepreneurial capacity, unleashing
your natural strengths to unimaginable heights but also turning those areas
you despise into formidable skills. You can do it by studying all fourteen
entrepreneurial disciplines.
Further, by mastering the fourteen, you’ll become a time magician,
re-crafting your twelve hour day to ten, then eight like an employee, then six,
four, two then full uncoupling from your business.
"Why would I want to separate myself from my business", you
ask?
Time.
No money from a profitable business can compensate you for time
lost in your precious life. Our time on this planet is short. I want you to
have the time to enjoy your health, your spouse, your children, your family,
real vacations and true life experiences. I do not want you chained to your
business, living life beneath a garish halogen light and before the pixelated
glow of your computer screen.
I want you to live. The fourteen entrepreneurial disciplines
are the means by which you will achieve a more fantastic life, not some dry
content from a dusty old business textbook.
This is the true art of entrepreneurship and a life of
adventure, fulfillment and excitement.
Let’s take the journey together.
